It started with a fantastic advertising campaign by UPS in 2007, a dude draws something on a whiteboard and boom, we’re all blown away. You were nobody unless you had a whiteboard doodle video. It was great, 13 years ago, but now it’s just boring. Here are the top 10 graphic design trends in 2023 that you should consider including in your next animated video. Whiteboards didn’t make the list this year.
3D Depth and Realism
Expect to see high quality 3d renderings mixed with flat designs.
Monochrome ANimation
Monochromatic designs will utilize all of the colors from a single hue, basing the scheme on shades, tones and tints.
Shiny Metals
Shiny metals, metallic materials in graphic design are ultra trendy for branding identity and product design. in combination with engraving to enhance effect.
Typography Craze
While always a staple of graphic design, 2023 will see designers pushing the limits of that style.
Image and Text Masking
This design trend combines minimalist and modern styles in a fresh and engaging style all its own.
Line Art
LineArt has seen a resurgence in recent years and will continue to be a stylistic presence in 2023.
Collage
A super fun trend - in 2023, designers will be combining real-life photos with doodles and simple illustrations.
Simplified Illustrations
A lack of detail allows consumers to focus on the message of the ad itself, rather than the art.
Isometric Illustrations
The representation of 3D objects in 2D environments evolves this year with enhanced realism and creativity.
Earthy Colors
Art is cyclical as we will see in 2023 as styles from the 50’s and 60’s make their triumphant return.